Marketing - An Introduction

... MARKETING MARKETING- AN INTRODUCTION * MARKETING is the management process involved in identifying, anticipating and satisfying consumer requirements profitably. * Remember that marketing is not simply advertising or selling, in fact 'selling' or 'Advertising' are just one of the many marketing aspects or functions. * Marketing is a process. It does not have a start or and end but is ongoing all the time. * It is not just a series of activities, but 'a way of thinking' about how to satisfy consumer needs in a way that it would be profitable to the business. * It affects all aspects of the business, such as the production department, the personnel, as well as any pricing decisions that would have to be made. * Lastly since consumers are vital to the business, finding out what they need or want through marketing research is very important. Subsequently, businesses are more and more involved in building relationships with

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