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Market segmentation.
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- Words:
- 1356
- Submitted:
- Mon Jan 05 2004
... In the season which we live any enterprise wants to has expected profits, it should be find the ways to help it, react in big competition with the other enterprises. A competition where its main characteristics are the preferences of customers, that day with the day their change. Consequently every enterprise wants to has the expected profit, it should can identified the consumers preferences so as to have more customers. Consequently it should analyze all the the information about the market and acts with the exactly strategy. "Marketing strategy involves selecting a specific target market and making decision regarding the crucial elements of product, price, promotion, and distribution in order to satisfy the needs of customers in that market. Choosing the "right" strategy from among many possible alternatives is the ultimate test in developing good marketing strategy. There are literally hundreds of possible marketing mix combinations that! when matched with a
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