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MAXIS, KING OF THE RINGTONES
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- Words:
- 4624
- Submitted:
- Tue Jan 25 2005
... Acknowledgement I would like to thank my professor, Dr James Nayagam for his guidance, comments and suggestions. I also gratefully acknowledge research support from Maxis website, Ministry of Energy, Communication & Multimedia, Malaysian Communication and Multimedia Commissions, and Statistics Department. EXECUTIVE SUMMARY Maxis Communications Berhad (Maxis) is a mobile focused telecom service provider with fixed line and IDD businesses to support its wireless operations. It is the number one cellular service provider in Malaysia by quality and quantity of subscribers as well as profitability. The major part of my research on Maxis will focus on its mobile division because this currently comprises the bulk (over 90% of the total revenue) of the company's operations. The company is well placed within an expanding and stable Malaysian telecommunication market, which should support continued fundamental expansion off an already impressive base. Given what Maxis has already achieved, the company will likely remain one of the
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