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MARKETING MIX OF ADIDAS

Member rating: No Rating | Words: 706 | Submitted: Mon Mar 10 2008

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Price, Place, Product, Promotion Product Businesses always try to supply products that customers want to buy, at a price that the business can make a profit, and also at a price that the customer will pay for the product. Usually businesses use a strategy called market research. They use this strategy so they can find out what the customers wants on a product e.g. colour and material. A business can then make a product that will meet the customers' wants and needs, the products will hopefully, be successful Even with the preparations made, businesses can still be unsuccessful on that particular product, it may also lose brand loyalty from customers. Research and Developing (R&D) Many businesses spend a lot of money on researching and developing products, part of research is finding out the wants and needs of the customers, Although research and development can also include testing whether an idea will work or not....

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