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LOCAL MARKETING IN EMERGING MARKETS PARTNER AND PRESISTENCE ARE LEAVEN FOR CHINESE BAKERY: For Ray Tsaih, an American businessman born in Taiwan. Operating a $ 2.2 million baker on the out skirts of shanghai, China, is full of surprise. In fact, surprise (in his own word) is a positive way to think of the challenges tsaih has faced since he first began negotiating arrangements for the business. Knowing that personal relationship are the key to marketing success in china, Tsaih started by sighing on a joint venture partner, a company owned by the city government .for its share of equity in the enterprise, the partner contributed a plot of land and no cash. However, not even a local partner could guarantee good service from electrical company. A month before the factory scheduled to open, the utility said it was still building the power grid and would be late...

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