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Is there a gap in the chocolate market? How could one befilled? Looking at Cadbury's Plc.
Member rating: No Rating | Words: | Submitted: Mon Sep 08 2003
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To The Managing Director at Cadbury's PLC From Karl Buckroyd, Marketing Director Date 10 October 2002 Title Is there a gap in the chocolate market? How could one be filled? Signed Karl Buckroyd Contents Page 1 Front page Page 2 Contents page Page 3 Introduction Page 5 Introduction Is there a gap in the chocolate market? This report has been written to discover whether there is a gap in the market? And if so any suggestions as for how to fill it. In order to find if there are any gaps in the market I had to carry out some research. To start of I wrote up a basic questionnaire to ask the public to find out what it is that the consumers want. A copy of the questionnaire is labelled as appendix 1. I also carried out research on existing products in order to find out which chocolates are currently unopposed in the chocolate market and how we can oppose them...
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