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Is there a gap in the chocolate market? How could one befilled? Looking at Cadbury's Plc.


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Is there a gap in the chocolate market? How could one befilled? Looking at Cadbury's Plc.

... To The Managing Director at Cadbury's PLC From Karl Buckroyd, Marketing Director Date 10 October 2002 Title Is there a gap in the chocolate market? How could one be filled? Signed Karl Buckroyd Contents Page 1 Front page Page 2 Contents page Page 3 Introduction Page 5 Introduction Is there a gap in the chocolate market? This report has been written to discover whether there is a gap in the market? And if so any suggestions as for how to fill it. In order to find if there are any gaps in the market I had to carry out some research. To start of I wrote up a basic questionnaire to ask the public to find out what it is that the consumers want. A copy of the questionnaire is labelled as appendix 1. I also carried out research on existing products in order to find out which chocolates are currently unopposed in the chocolate market and how we can oppose them

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