Is There Scope For a New Retail Outlet In Alsager?

... Is There Scope For A New Retail Outlet In Alsager? Content 1. Title Page 2. Contents 3. Market Research 4. Questionnaire 5. Survey Results 6. Survey Results (Continued) 7. Census Data 8. Competition Research 9. Competition Research (continued) 10. Location 11. Planning Permission 12. Planning Permission (continued) 13. Planning Permission (continued) 14. Cost Benefit Analysis: Social Costs & Benefits 15. Cost Benefit Analysis: Private Costs & Benefits 16. Conclusion. Section 1 Market Research Introduction Market research is the process of gaining information about customers, competitors and market trends through collecting primary and secondary data. We will need to conduct market research because it will help us to understand the market in a better way and this will helps us find a gap in the market for our business to fill and maximize profitability. Primary data is the information that has been gathered for a specific purpose through direct investigating such as observation, surveys and through experiment. The problems involved in recording primary research are that it can be difficult to get a good

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