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Is There Scope For A New Business In My Local Area?  

Member rating: 4 out of 10 stars (1 vote) | Words: | Submitted: Tue Feb 06 2007

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Is There Scope For A New Business In My Local Area? Section 1- Aim. I believe there is one aspect of retail that is missing in my local area; therefore I have chosen to start up a shoe shop. This shoe shop will cater for all needs and all types of shoes: glamorous, work, general etc. I will be undertaking my investigation by asking people to answer simple questionnaires in order for me to see if a shoe shop is really wanted and needed in my local area (Wallington.) and if so who the likely customers will be. I will then be looking at data and statistics to help me with my secondary information. I will be asking mainly middle-aged people, as they seem to over rule the age groups in Wallington. I will be then considering the marketing mix - Price, Product, Place and Promotion, to help me come to...

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