Investigate the different types of media that would be available for a small scale campaign to open a new retail business, the market research that could be undertaken to decide upon the marketing campaign and marketing.

... Year 11 Business Studies Marketing Strategies Coursework chool and ffice tationary To: Swire Properties Management From: Aaron Zhou 11V, KGV Date: 25 November 2002 Terms of Reference: To investigate the different types of media that would be available for a small scale campaign to open a new retail business, the market research that could be undertaken to decide upon the marketing campaign and marketing, including promotions and advertising. Finally, to conclude whether or not the business has a chance of being successful if it is opened. Introduction SOS is a supplier of stationary goods. With a board of keen and talented directors to pave the way, SOS strives to become "The Spirit and Soul of Communication". SOS will focus on building on or stretching the company's resources and competence to create opportunities or capitalise on them. It is the goal of SOS to innovate and develop products to create significant economic value for customers, employees and the community, supported

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