Introduction to Marketing - Different Companies have different methods of selling their products, some companies decide to launch an item and wait for the results of the sales.

... Introduction to Marketing 2. Different Companies have different methods of selling their products, some companies decide to launch an item and wait for the results of the sales. Another method of selling a product is to research the market in which it is to be sold. There are various ways of conducting some market research, much depends on the item you wish to sell, the time you may have to research and the amount of money that is available. People who are expected to be consumers may be approached in order to recognise their needs, this may be done through questionnaires verbally by post or by phone once their needs are recognised it will be clearer what to provide for them. Research into the companies' product may provide information into potential competition and pricing the product. Price is of obvious importance for maximum sales and maximum profit. Researching the market may suggest that

want to read more? →