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Integrated Marketing Communications Campaign to reduce levels of STI's and pregnancy in young people aged 11-18 in the Derbyshire area.
Member rating: No Rating | Words: | Submitted: Fri Jan 28 2005
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EXECUTIVE SUMMARY. This report presents a proposed Integrated Marketing Communications Campaign to reduce levels of STI's and pregnancy in young people aged 11-18 in the Derbyshire area. The report utilises the SOSTAC framework (Smith, 2002) to develop an Integrated Marketing Communications Plan in a logical manner, which can be easily managed. The framework is recognised by Marketers as a reasonable and acceptable framework to be used to develop such a plan. The key points drawn from each section of the report, following the SOSTAC framework are highlighted below: SITUATION - It has been identified that there is currently a large gap in the existing market in Derbyshire, which we need to strive for as our target market position. OBJECTIVES - This section identifies our top level marketing objectives, focused around reducing pregnancy and STI rates, but also provides an in-depth explanation of our marketing communications objectives, describing how we intend to communicate our...
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