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In this project I am going to produce a marketing campaign for a small retail business
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INTRODUCTION In this project I am going to produce a marketing campaign for a small retail business. The business, which I am going to "make", will have competitors in the local area. Before I am going to open my business, I will have to decide on a few main things. E.g. which products I am going to sell, the prices at which the products are going to be sold, where my business is going to be located and how I am going to promote my shop and the products. For my marketing Campaign Plan, I am going to develop a small supermarket, which will be called Shoprite. I want to keep the supermarket as small as possible and the products at the best standard. The supermarket will sell essential household products and I also Would like to stock a selection of sweets/crisps newspapers and magazines, ice creams, fruit and vegetables, cards, yoghurt, cigarettes...
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