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In this assignment we were asked to deliver a marketing strategy for are chosen product I chose to produce a marketing strategy for an improved, however existing Nike trainer.
- Words:
- 3028
- Submitted:
- Tue Oct 21 2003

... MARKETING In this assignment we were asked to deliver a marketing strategy for are chosen product I chose to produce a marketing strategy for an improved, however existing Nike trainer. In order to produce a marketing strategy for an improved Nike Trainer I was required to collect a range of primary and secondary sources. The main primary source that is going to be used for my marketing research is a questionnaire that is going to have direct feedback from existing Nike customers. The main secondary sources I will be using in this assignment to help me with my marketing strategy will be the use of the internet, mintel keynote from the city library and CD ROMs. When coming up with an original strategy to increase the sale and revenue produced from Nike trainers the source of information is absolutely essential. There are two types of sources that need to be observed and taken














