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In this assignment I am going to compare and contrast the marketing mix for two businesses. The businesses I am going to explore are British Petroleum and Wm. Morrisons.
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Introduction In this assignment I am going to compare and contrast the marketing mix for two businesses. The businesses I am going to explore are British Petroleum and Wm. Morrisons. British Petroleum A.K.A BP BP is a company based throughout the world. BP is the third-largest integrated oil company in the world, with an estimated global market share of 3% of oil & gas production, 4% of refining capacity and over 10% retail sales of refined oil products in the major global markets in which we operate. It is also one of the world's three largest manufacturers of petrochemicals and has a growing business in distribution of natural gas and power generation. More than two-thirds of BP's production, refining and marketing is in the USA, Canada, Western Europe and Australasia. Organisationally BP has 4 business segments: * Exploration and Production * Gas, Power & Renewables * Refining & Marketing, and * Chemicals I...
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