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Identify a marketing strategy for the Lydiard Travel Inn, Beefeater Restaurant, and Pub and Touch base, for the future success of the Beefeater restaurant.
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| Submitted: Mon Jun 28 2004
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To: Mrs M J Indge From: Daniel Crowley RE: Marketing Aim: The aim is to identify a marketing strategy for the Lydiard Travel Inn, Beefeater Restaurant, and Pub and Touch base, for the future success of the Beefeater restaurant. Introduction: Samuel Whitbread established Whitbread plc in 1742, originally as a beer producing company. Since then, Whitbread has moved from strength to strength incorporating wider varieties of businesses under its wing with each growth. Today, Whitbread owns and operates some of the most popular business in restaurants, hotels and leisure and health. Beefeater Vision 'To make Beefeater the first choice as a great place to eat and drink.' The Lydiard Travel Inn, Beefeater restaurant, Pub and Touchbase is situated just off junction 16 of the M4, beside the Hilton International. It has a 150 seater Beefeater restaurant, which is open all day from breakfast for overnight guests until evening dinner. For Beefeater to function efficiently and effectively the...
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