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I will look at what segment of the market each shop is targeting. Then I will consider which factors are most important in doing this.
Member rating: No Rating | Words: | Submitted: Thu Aug 14 2003
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Because there are many shops selling clothes for women in St. Albans city centre it is important for them to segment the market, they need to provide themselves a niche in the market. Segmenting the market is when companies divide the market in to different segments so they can aim their products at a specific area of the market. By segmenting the market the company can provide the products that their customers want and aim any advertising at them. Shops can segment the market using different factors including sex, age, income and lifestyle. It is then important for the shop to attract its target market because that is who will buy their products. Method I will do this by investigating the following shops * Kishimo-Jin * Pilot * Next Firstly, I will look at what segment of the market each shop is targeting. Then I will consider which factors are most important in doing...
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