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Business Studies GCSE Coursework Assignment 6: Marketing strategies G. C. S. E. BUSINESS STUDIES COURSEWORK MARKETING STRATEGIES Contents: 1. Synopsis 2. Marketing mix/USP 3. Market research 4. Economic and legal factors/Planning permission 5. Media suitable for supporting my marketing campaign 6/7. SWOT Analysis 8/9. Business/ Target market/ Market strategy I0. Things to follow to be a success 11. Things to avoid so not to be a failure 12. Questionnaire 13. Social grades 14. Analysis of questionnaire results 15. Conclusion I6. Map of location of competitors and of my shop 17. References 18. An example of flyer 19/20. An example of business cards Business Studies GCSE Coursework. Marketing Strategies. Synopsis: For this GCSE assignment, I have formulated a marketing campaign for a new retail business. My chosen business is a sports shop which will be called 'AKA SPORTS'. I have decided to situate my business in High Street North, East Ham, and I have a lot of competition from similar and longer established businesses. I have explored the different types of media I will have at my...

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