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I have decided to open a small sports shop in Wombourne called TMG Sports as a sole trader selling new, up to date clothing, trainers, sportswear, and sports equipment.
- Words:
- 4515
- Submitted:
- Thu Aug 28 2003

... Introduction TASK 1: Action Plan I have decided to open a small sports shop in Wombourne called TMG Sports as a sole trader selling new, up to date clothing, trainers, sportswear, and sports equipment. The reason I have decided to open a sports shop is my preliminary research indicates that my shop will attract more customers than the main competition (IJP Sports), which is a small sole trader business in Wombourne. I will be selling mainly fashionable clothing, which the competition only stocks a small amount of. This is a very broad objective and in this project I will conduct market research to find out who my target market will be. The business market can be segmented into several categories. The information provided by this market research will probably include information from many segments, such as which age range are most likely to be my customers, and the type of shops people













