I have been given the task of doing a marketing audit together with my colleagues. We choose Superdrug because it is a very well established company. Together we tried to work as a team to do each task. First of all we did an Organisational

... Marketing Planning To: Julie Storr From: Asad Iqbal Date: 1st February 2005 Subject: Group Based Presentation Introduction Recently I have been successful in gaining a three-month work placement with Superdrug and have been placed in the marketing department. I have been given the task of doing a marketing audit together with my colleagues. We choose Superdrug because it is a very well established company. Together we tried to work as a team to do each task. First of all we did an Organisational and Environmental Audit also known as a SWOT and PESTEL analysis. Identifying the Organisational Audit or Micro-Environment Audit for Superdrug The micro environment includes those forces that impact on the Superdrugs ability to serve its customers. These are often referred to as internal forces as the company has direct contact with them. The company has the potential for level of control over these forces and may be able to reverse or lessen the impact of a negative trend

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