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I have been asked by the marketing director to research the market regarding internet cafes here in the UAE.
Member rating: No Rating | Words: | Submitted: Wed Mar 17 2004
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Action Plan I have been asked by the marketing director to research the market regarding internet cafes here in the UAE. It is my duty to produce a feasible report with evidence to show that Surf N' Slurp, if opened, will be a success. By writing this action plan I will be able to decide: * What I have to do * What information needs to be collected * How or where I am going to get this information * And finally what alternative strategies I will need to use to find the information I need. By the end of this report there will be numerous tasks, which have been covered in depth. Starting with an introduction consisting of a number of definitions, the main jobs of a marketing manager, the two main types of research and there advantages and disadvantages, the reasons for doing market research and to end the introduction I will include all my...
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