I am using secondary research because it saves time. I will not have to collect the data first hand, which will allow me time to evaluate the information found. I will research using the Internet, reports on Cadbury and magazine articles

... Secondary research Secondary research is information that has previously been gathered from other sources. It is usually carried out by a third party company. The data is then analysed and made available for other companies. When using secondary data, care must be taken in ensuring the information is correct. The data analysis and presentation may be affected by the way the data has been collected. Secondary research methods include the Internet, textbooks, magazines, newspapers and reports. I am using secondary research because it saves time. I will not have to collect the data first hand, which will allow me time to evaluate the information found. I will research using the Internet, reports on Cadbury and magazine articles. I found the following information from Cadbury confectionary market review (2003) In 2003, Cadbury increased its share of the market to more than 29% in contrast to Nestle and Mars who have seen their share

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