I am the marketing manager for Coca-cola enterprises and the task I have been set is to produce a new soft drink to release upon the soft drinks market.

... Marketing I am the marketing manager for Coca-cola enterprises and the task I have been set is to produce a new soft drink to release upon the soft drinks market. The soft drinks market is in high demand of healthier alternatives to some of the market leading brands, such as Coke and Dr Pepper, which are in their maturity stage and have been for the past few decades. "Marketing is about understanding the customer and ensuring that products and services match existing and potential customer needs." Source: www.bized.ac.uk I will have to analyse Coca-colas current status in the market and come to a conclusion as to what product needs to be unleashed on to a market, which is decreasing in popularity due to the health hazards that most of the products have been labelled with. "Marketing is also about looking at ways of influencing the behaviour of customers." Source:

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