I am going to look at introducing a new range of products to Sainsbury's; the new product I am going introduce is Halal products such as ready made meals, Meat and poultry. The target customers I will be mainly focusing on are Muslims

... Report Introduction I am currently working as a management trainee at Sainsbury's. I am writing to my manager who is the director responsible for the operation in all Sainsbury's stores. I am going to look at introducing a new range of products to Sainsbury's; the new product I am going introduce is Halal products such as ready made meals, Meat and poultry. The target customers I will be mainly focusing on are Muslims so they could buy all their shopping from Sainsbury's instead of going to a shop specialising in Halal food. Keeping in mind that Sainsbury's has a reputation of selling quality products Muslims are sure to buy the new range, subsequently Sainsbury's will earn more money. In East London there are a lot of Muslims and there is also a vast population of Muslims across the UK, however most Muslims tend to just buy goods such as bread, cereal and

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