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How does marketing fit into your business?
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- Words:
- 7662
- Submitted:
- Mon Dec 22 2003
... Assignment 1 - How does marketing fit into your business? INTRODUCTION This assignment is designed to look at areas of marketing and how they fit into a business. It will define the concept of marketing and look in detail at the changing nature of sustainable marketing. I will look at the marketing research process and its importance in identifying and analysing customer needs. The assignment will explain strategic marketing segmentation and the effects of segmentation on the marketing mix. It will overall analyse the marketing environment and relate all theoretical concepts to a work environment. The work environment I am going to link with this marketing assignment is the company I work for, TD Travel Group. TD Travel Group is an independent corporate travel organisation that takes the frustration and confusion out of business and group travel arrangements using one or all three of its specialised services. TD Business Travel Management
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