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Existing Markets How do firms penetrate an existing market? Cadburys have to improve their levels of market penetration and also make more sales customers. Cadburys have improved their penetration which helps them to improve market share. It can increase in there market share which can create significant sales. Market penetration suggests a further penetration of existing markets with existing products. This will involve a strategy of increasing market share within existing segments and markets. Present Products New Products Above is the Ansoff Matrix. It is an analytical tool helping in making decisions developed by Igor Ansoff. * Market development is a strategy requires the producer to develop raw market segments for products. * Product development is the process of researching market needs, creating products to meet the identified needs. * Diversification means going into new market with entirely new products. * Market penetration is increasing the % of sales in present markets by taking...

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