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How can Chester zoo improve its marketing strategy to more successfully target 16-24 year old?
Member rating: No Rating | Words: | Submitted: Wed Feb 02 2005
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HOW CAN CHESTER ZOO IMPROVE ITS MARKETING STRATEGY TO MORE SUCCESSFULLY TARGET 16-24 YEAR OLDS? Introduction At the moment, Chester Zoo is the leading zoo in the country. It is a non-profit organisation and its mission is to support and promote conservation by breeding threatened animals, providing excellent animal welfare, high quality public service, recreation, education and science. Currently, the zoo is facing a marketing problem: The 16-24 year old age group is not visiting the zoo as much as expected to.1 My task is to analyse the situation and come up with a solution. My main research methods will be by: -Going to the zoo and interviewing the staff there. This is for me to judge the level of their service without any bias from other sources. -Consulting a range of sources, which have both primary and secondary evidence, including articles of quality from different media. This will help me see any trends...
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