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How Nike Meets The 5 Principles Of Marketing The 5 principles of marketing are: Customer Needs Competition Communication Co-ordination Constraints Customer needs are one of the 5 principles of marketing at Nike there mission is to represent the highest service standard within and beyond their industry, whilst building loyal customer relationships around the world. They do this using primary research some of this research includes questionnaires on their website and FAQs which are designed for customers to ask questions and have an opinion about Nikes products. As Nike sponsor a lot of athletes and celebrities they have to no what they look for in a product ie football boots for David Beckham he'll have a small input into how he wants them manufactured as he is to wear them but Nike get a lot back from this because people see him wearing the boots and want to buy them this is linked competition one of the...

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