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Glue Dots International (GDI), Keighley, has approached us to carry out Market Research for a new range to their product line, Glue Dots, within the Craft sector. However, in order to clearly understand how to target the right audience
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... HNC Business Studies Unit 17 - Market Intelligence ASSIGNMENT-1 MAY 2003 BY Karen Laughlin MARKET RESEARCH REPORT Prepared On Behalf Of GLUE DOTS INTERNATIONAL KEIGHLEY OUTLINE Glue Dots International (GDI), Keighley, has approached us to carry out Market Research for a new range to their product line, Glue Dots, within the Craft sector. However, in order to clearly understand how to target the right audience and obtain relevant and measurable data, outlined below are the areas that we need to address. * Who are the potential buyers * What is the most efficient research technique * How to analyse the data received * Customer Satisfaction Background Viking Industrial Products is a company based in Keighley supplying Safety Wear / Work Wear/ Tapes and Adhesives into the Industrial Sectors. In 1998, Colin Bennett was approached by an American company to become the UK distributor of Glue Dots. In 1999 Viking began producing the Dots in the UK with machinery brought over from the United States and
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