Global Wine Wars: New World Challenges Old

... Global Wine Wars: New World Challenges Old With the emergence of New World players in the global wine industry many of the Old World players have been losing market share. At first France, Italy, Spain, and Germany simply laughed at the wine-making techniques of the new players - U.S, South America, South Africa, Australia, and New Zealand. However, it quickly became apparent that the newcomers pose a serious threat to the traditional winemakers. The French were especially hurt when they began to lose their global market share as well as the coveted U.K. market to the Australians. The main issue in this case is the following question: How can France regain and increase its market share in the global wine industry? Analysis The following are the major problems of the French winemakers: 1. Strict AOC regulations One of the advantages that the New World competitors have over France is their innovative culture. France's hundreds of

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