For this project I have been instructed to come up with a marketing strategy for an existing company/product I have chosen to do Nokia communications, particularly the mobile phone sector of Nokia's business.

... Introduction For this project I have been instructed to come up with a marketing strategy for an existing company/product I have chosen to do Nokia communications, particularly the mobile phone sector of Nokia's business. To do this properly I will need to: * Appropriately identify, collect and use primary and secondary data that is relevant to the marketing strategy of Nokia. * Produce a clear analysis of the external influences affecting the development of a marketing strategy. * Complete a realistic rationale for the development of a coherent marketing mix for Nokia communications. * Show a full understanding of a marketing strategy for Nokia with a clear understanding of marketing principles. * Produce a full, well-balanced marketing strategy that reflects appropriate use of marketing models and tools. Introducing the product Nokia is a communications based company, which focuses on mobile telephone technology. When mobile phones first became available on the market the models were very basic with the

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