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- Words:
- 1350
- Submitted:
- Tue Nov 11 2008
- Mark submitted by Author:
... 1.0 INTRODUCTION I am now ready to present my ideas of a new marketing mix for Colchester zoo. I have conducted primary research where I went to the zoo and conducted a questionnaire in which I asked what the customers thought of the day out at the zoo; I also conducted secondary research where I looked at how many people came to the zoo and what socio-economic group they fell into. I compared the zoo to a local competitor to see what was the same about the two products was and see if there was anything I could suggest to make the day out at the zoo better, to see if the suggestions I made would be a good idea and to see if it would bring in new customers from a different market or increase the numbers of a current market I used the business tool Ansoff's matrix. I also
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