Field Research: the collection of new and original information by going out into 'the field' and gathering it directly from the public.

... Market research: Field Research Field Research: the collection of new and original information by going out into 'the field' and gathering it directly from the public. Methods of Filed Research * Surveys- This is were a sample of the public is questioned directly using questionnaires or interviews by post or by telephone * Observation- Where people's behaviour is watched and recorded. This method may be used to see how people move around a store or look at goods on a shelf, these results may be used in designing store layouts and the way shelves are stacked. * Consumer panels: Where groups of people are grouped together to sample and discuss a product, their reactions are recorded and passed on to producers. * Testing: Where a new product Is tried out in a small area to see how it sells. Any problems with the products or the way it is sold or presented can be solved before

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