Fashion Marketing Concept. The function of Fashion Marketing.

... Fashion Marketing Concept. The function of Fashion Marketing. Marketing and design are seen as a relationship in the fashion marketing concept. Those who produce expensive garments for an elite market need only worry about sufficient promotion to succeed. The alternative view is that people can not choose what they like until presented with decisions. The fashion marketing concept demonstrates that failure will occur only if there is a low concern for customers, profits and designs. It embraces the interdependence of marketing and design. This only occurs when the ability of the design is overestimated and customer's regards and the need for profit are ignored. Designers have to recognise how marketing can enhance the creative process. Progress can be made if marketing personal notice that within the fashion industry customer's requirements must respond with design. Market researchers can find information about sizing needs and the reactions to illustrations. Consumers may want

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