Factors affecting a businesses marketing mix All businesses have a marketing mix, whether they are aware of it or not.

... Factors affecting a businesses marketing mix All businesses have a marketing mix, whether they are aware of it or not. They offer products they make these available at particular places for specific prices, and they chose whether to back the product with various kinds of promotional activity. Better managed businesses actively plan their marketing mix, and they take several factors into account in determining precise nature of the marketing mix for each product. Corporate objectives If a businesses objective is growth, then its marketing mix is likely to place considerable emphasis on price in the marketing mix. A businesses needs to set very competitive prices to attract new customers, especially if it is operating in an established market. Jeff Bezos, the founder and chief executive of Amazon, the internet bookshop, has publicly stated that his prime aim for the business is growth. He has pursued this objective relentlessly and Amazon's marketing

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