External influences affecting the development Of the marketing strategy.

... External influences affecting the development Of the marketing strategy. SWOT The purpose of SWOT analysis is to conduct a general and quick examination of a businesses current position so that it can identify preferred and likely directions in future. SWOT analysis involves looking at the internal strengths and weaknesses of a business and the external opportunities and threats. Strengths Cadburys have many strengths, these are: * They are one of the leading brands of confectionary worldwide. * From looking at my primary research everyone have heard of Cadbury's ltd in some way. * They produce high income annually. * They generate a high business standard and have a good reputation. * They have a good competitive nature and cause other leading brands to learn from their strategies. Weaknesses Although Cadbury's are a well reputed business, every business has flaws in some part of the company. Whether it is factors that cause losses, hardships, disputes, grievances and complaints for a

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