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Explain what is marketing. Why do you think it is important for an organization to engage in marketing? Explain also what the different marketing philosophies are.
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Assignment No. 1 Explain what is marketing. Why do you think it is important for an organization to engage in marketing? Explain also what the different marketing philosophies are. Illustrate your answer by using the organization that you work for as an example - which marketing philosophy does it follow? Why? Do you think this is the right marketing philosophy? If not, which of the other marketing philosophies do you think it should pursue? Definition of Marketing What is marketing? Most people have the same answer that marketing is either 'selling' or marketing is 'advertising.' In fact, marketing is much more than either selling or advertising. Both advertising and selling are part of a larger "promotion mix" which also includes sales promotion, publicity, and public relations.1 The promotion mix, is one of four components of the overall "marketing mix" which consists of the product and service that is sold, how the product or service...
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