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Evaluate how Thorpe Park should develop its products and services in the future, given the tough competition.
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Business Studies Coursework - Title: Evaluate how Thorpe Park should develop its products and services in the future, given the tough competition. AIM The aim of this assignment is to evaluate the products and services of Thorpe Park. I will complete this by surveying their use of marketing on their services by collecting a mixture of primary and secondary data. I will use the following methods to obtain my primary data: questionnaires, seminar talks and experience the park myself. I will gain secondary information from the internet and newspapers. After collecting the information, I will then analyse and interpret it and, if necessary will recommend a scheme for improving their marketing regime. Background Thorpe Park, located in Surrey, England, was opened in 1979. It originally was design to be a water park; however from the mid 1980's the owners changed their business strategies and decided to compete in the leisure industry as a...
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