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Enterprise Rent A Car - Business Coursework  

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Enterprise Rent A Car In the case of Enterprise Rent-A-Car: Selling the Dream, the area manager for the Durham/Chapel Hill, North Carolina, Dean Pittman is faced with a marketing decisions to be made. After interviewing a potential employee, it was discovered that the Enterprise image is lacking and most graduating college students do not have a positive view of their business. When speaking with the CEO Andy Taylor, Dean suggested that a new marketing analysis be done to improve on their recruiting. Since recruiting the right people for training is such a central issue to the future success of the company, marketing the company better to the public is the key to improving the company's image. To begin, an analysis of the strengths, weaknesses, opportunities, and threats of the company will show a brief look at how the organization is functioning. Following will be some key problems and recommended solutions. Enterprise...

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