Coursework.Info - Inspiration in an Instant

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BY: ALI ZAHEER BUSINESS STUDIES COURSEWORK CONTENTS PAGE TASK 1 4 INTRODUCTION 4 TASK 2 5 MARKETING RESEARCH 5 Market Research: 5 Desk Research: 5 Field Research: 5 Primary Research 6 Sampling: 6 Observation: 6 Primary Data: 6 Secondary Data: 6 TASK 3 7 LAUNCH OF A NEW PRODUCT 7 TASK 4 10 MARKET SEGMENT 10 ? Age 10 ? Gender 10 ? Socio - economic Grouping 10 ? Geography 10 TASK 5 11 LOW FAT PRODUCTS ON THE MARKET 11 TASK 6 12 IDENTIFYING THE TARGET MARKET 12 AGE: 12 GENDER: 12 LOCATION: 12 SOCIO-ECONOMIC GROUPING: 12 TASK 7 13 NEEDS TO BE CONSIDERED WHEN WRITING A QUESTIONNAIRE 13 TASK 8 14 QUESTIONNAIRE 14 TASK 9 17 ANALYSING OF QUESTIONNAIRE 17 TASK 10 28 DIFFERENT TYPES OF RETAIL OUTLETS 28 TASK 11 30 MARKETING MIX 30 PRODUCT 30 PRICE 30 PLACE 30 PROMOTION 31 TASK 12 32 ANALYSIS OF EXISTING PRODUCT 32 Taste 32 Texture 32 Flavour 33 Packaging 33 Overall 33 Will You Buy? 33 TASK 13 35 STRENGTHS AND WEAKNESS OF MY RESEARCH 35 Research into existing products on the Market 35 Research into three supermarkets and the low fat products they sell 35 Questionnaire 35 Tasting Survey 36 Research into the launch of a new product 36 TASK 14 37 PRODUCT LIFE CYCLE 37 TASK 15 40 CONCLUSIONS ON MY PRODUCT, PRICE, PROMOTION AND PLACE 40 Product 40 Price 40 Promotion 41 Place 42 TASK 16 43 WHAT TO DO IF THE PRODUCT IS SUCCESSFUL OR FAILURE 43 TASK 17 45 INTERNAL & EXTERNAL CONSTRAINTS ON ELITE CHOCOLATES 45 Internal Constraints 46 External Constraints 47 TASK 18 48 LAWS EFFECTING BUSINESS 48 TASK 19 50 DIFFERENT METHODS OF PRICING PRODUCTS 50 Cost-Plus Pricing 51 Competition-Based Pricing 51 Destroying Price 52 TASK 20 53 DIFFERENT METHODS OF PROMOTING A PRODUCT 53 Task 21 54 REPORT TO THE MANAGING DIRECTOR 54 Resource Table 58 Task 1 Introduction I have been set up on...

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