Elegant Report

... Amanda Whyte Outcome 1 HNC E-Marketing 09/01/2003 Report - The Basic Marketing Concept, the Marketing Mix, Marketing Research & the Organisation of Marketing Departments Introduction Marketing has many definitions and for any particular business or service provider one definition may be more relevant than another, however all are closely related and interdependent on satisfying customers. Therefore, it is important to consider all interactions with customers and ensure all members of an organisation carry out their particular business function with a customer-focussed approach. There are many actions associated with marketing. These are best described as a set of tools that when used together 'the Marketing Mix' will achieve a successful marketing orientated organisation that gives customers the right product, at the right price, in the right place with the right information. The Basic Marketing Concept There are five concepts or orientations to businesses. These are Production, Product, Selling, Marketing and Societal Marketing. Production orientated businesses believe that consumers favour

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