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CRAIG DUTTON HND BUILDING STUDIES ASSIGNMENT 2 Economics of the Construction Industry Advertising and Marketing Although the company has some marketing strategies in hand, its policies are not generating sufficient interest in current projects, suggesting some up dating is needed. Not knowing what policy is in place it is reasonable therefore to start from scratch. What is marketing? Fundamentally, marketing is about identifying, satisfying, or exceeding the needs and wants of the customer, which are constantly changing, and which can be fulfilled in a product more efficiently and effectively than the company's competitors, whilst still maintaining profit. This broad statement is apparent in most forms of business activity, from planning, pricing, promoting, and distributing a product or service to the target market. Marketing entails several features that present themselves during the course of the marketing process, such features include: * Marketing is a comprehensive process that begins with an idea, and ends with the product that...

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