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DuraClean Cunningham wants to provide carpet cleaning services that will become their main avenue for sales. Importance of Marketing
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- Words:
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- Submitted:
- Tue Oct 17 2006
... Marketing Introduction Paper Torri Tolliver University of Phoenix MBA 502: Managing the Business Enterprise David Fox Group#GA06MBA01 July 25, 2006 According to the marketing association, marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. (Wikipedia, free encyclopedia, 2006.) This paper will discuss a problem facing an organization as a result of globalization, problem definition, relevant facts, opportunity identification, and risks. With the mindset of seeing issues and problems as opportunities it can enable a leader to better energize people. Realizing opportunities can help to take a long-term perspective while meeting immediate needs, and can help focus on creating value for the long term for all stakeholders. Problem Definition DuraClean Cunningham wants to provide carpet cleaning services that will become their main avenue for sales. Importance of Marketing According to Week One-Marketing, Read
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