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Distinguish between Marketing as functional areas of management and Marketing as an overall business philosophy.
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Assignment: Distinguish between Marketing as functional areas of management and Marketing as an overall business philosophy. Discuss, giving suitable examples, why it is increasingly becoming important in today's highly complex and competitive business environment to practise such an orientation. Marketing is a management process responsible for identifying, anticipating and satisfying any customer's requirements profitably. Marketing consists of two inter-related areas. These are that marketing is a set of management techniques and also a concept that focuses on the customer known as the Marketing Orientation. Marketing can be defined differently. Marketing as a philosophy, puts the customer at the centre of a company's operation. This is what helps a company stand out from another company and therefore this is what earns business money. "In order to achieve company goals, you must identify and satisfy the needs and wants of target markets. The organisation must also be more efficient then its competitors." The needs, wants...
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