Discuss the role of Marketing and the Marketing department using an organisation of your choice to illustrate the points you make. Tescos

... Discuss the role of Marketing and the Marketing department using an organisation of your choice to illustrate the points you make. What is marketing? There are many definitions to what marketing is, of which one is "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives." Marketing is therefore much more than just advertising & selling. The marketing concept requires commitment to customer's satisfaction, by providing what they want and need.. Within market research, there are two types of researches used. There is primary and secondary research. Primary research is gathering information from the consumer directly. Research can be done in various type of questionnaires i.e. telephone, internet and face-to-face. A supermarket as tesco's conducts face-to-face questionnaire when customers come into the store and those of who have joined

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