Differences between Persuasive and Informative Advertising

... Differences between Persuasive and Informative Advertising Persuasive advertising is to persuade the customers that they really need the product or service and should purchase for it. This type of advertising mostly gets the customers attempts by attractive and persuasive images that make the customers likely buy. The products advertised usually are luxury items such as mobile phone, perfume, aftershave, fashions and also food. The images for advertising the products are usually attack the psychology of the customers wants and needs, which means it show the customers a new way to solve problems. Also, it only shows the good points of using the product and cleverly hides the not good points because the main part of the advertising is the picture. This is also make the product more popular known by customers because of the simple images. Informative advertising is where emphasis of advertising or sales promotion is to give full information about

want to read more? →