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Development of a coherent marketing mix.
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- Words:
- 1703
- Submitted:
- Wed Nov 26 2003
... Development of a coherent marketing mix The marketing mix distinguishes exchange between buyers and sellers. There are four main groups in the marketing mix and they are: - * Product * Pricing * Place * Promotion The tuck shop needs to know what product and services they have to offer their customers. A questionnaire was given out to the 6th form students asking them which products they would prefer in the tuck shop. The questionnaire was designed to find out the needs of the students. Using the questionnaire I can find out what products are most likely to sell. As the tuck shop is only going to be a little business we will only be able to stock a limited range of products. Using the questionnaire I have come up with some products which are most likely to sell in the tuck shop and they are: - * Coke-Cola - can * Fanta - can * Coke-cola -
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