Describe what you feel are McDonalds key definitions of marketing and how they focus on the customer in their marketing approach.

... * Describe what you feel are McDonalds key definitions of marketing and how they focus on the customer in their marketing approach. All organisations need to be in touch with their business environment in order to make sure that what they do fits with customer expectations. McDonalds examines the positive way in which they respond to changing customer habits and increased levels of competition. Today, many people live busy lives and place great importance on convenience when buying and paying for goods and services. They are attracted by modern, quick service products such as drive-in car washes, mobile phones and ready meals. For many people (though not all), this emphasis on instant service is a winning formula, particularly for younger people and young families. However, research indicates that modern consumers of all ages are seeking experiences that are more individualised than in the past. In terms of the product life cycle, quick service restaurants have reached

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