Consumer Behaviour

... Consumer Behaviour Will Fur Revive Background The sales of fur peaked in the USA at 1.8 billion dollars in 1987 but sales plummeted in 1991 to 1 million after the dramatic action of animal rights groups who were discouraging the more affluent consumer from purchasing fur and the publicity they attracted by some of their outrageous actions during 1980's and 1990' was to have an impact on fur sales. However a spokesperson from the real fur campaign claimed that the impacts from such publicity was greatly exaggerated and a report in 'The Wall Street Journal' claimed that the fur council research had shown that the downturn in fur sales was in fact due to the state of the economy and not from the impacts of the animal rights activities. Although it can be agued that the state of the economy was at an all time low and the USA went into a recession in the

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