Clearly differentiate between e-commerce, e-business and e-marketing etc.

... Assignment 1 Question 1 Q. Clearly differentiate between e-commerce, e-business and e-marketing etc. In order to undertake an assessment of the difference between e-commerce, e-business and e-marketing, a brief description of each type of activity, based on the views of the large majority of references found, will be given before a comparison between them is undertaken. The results of a literature search show that most authors typically suggest that e-marketing is part of e-commerce, which in turn is part of e-business. This assessment appears to be in tune with early views of marketing in which marketing was an equal function to finance, production and human resources (Kotler, 2000). Kotler suggests a more appropriate view of marketing is that the customer is the central controlling function and that marketing has a central integrative function (Kotler, 2000). This essay supports this view. As e-marketing becomes more established and increasing numbers of organisations adopt e-resources as part of

want to read more? →