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Assignment: Choose an organization with which you are familiar. Discuss the extent to which it has embraced the marketing concept, and critically appraise its marketing strategy. Main Structure: 1. General Introduction of Merloni Termosanitari (China) Co., Ltd. ............. 150 words 2. Business mission & Goal .............400 words 2.1 SWOT analysis 2.2 Goal formulation 3. Marketing strategy developing ..............600 words 3.1 STP: segmentation, targeting, positioning 3.2 Marketing mix 4. Marketing strategy implementation ............500 words 4.1 Marketing channels management 4.2 Sales activities management 4.3 Budgeting & control 5. Conclusion: critical analysis .............350 words 5.1 Non-precise information 5.2 Limited marketing department function Total counted: 2,000 words MTS (CHINA) MARKETING STRATEGY OVERVIEW MTS groupO1 was established in 1930. In 1950, three different product lines were created after successfully distribute its products during the 1st 10 years: water heating and storage appliances, gas storage cylinders and domestic electrical appliances. Nowadays, MTS is one of the world leaders in the manufacture of water heaters, boilers, burners, components and baths. Since the 1970s, the MTS has expanded...

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